I’m recently engaged and am now in wedding planning mode. A lot of people have said – “Don’t stress.” or “Planning a wedding is a huge task – take it easy, hire a planner.” Maybe I’m just naive and have no clue what I’m getting into, but for me planning events is fun and part of what I do for a living. So my motto is to approach planning my wedding the way I would planning any type of event for a client. I will create a “PR Plan” of sorts to be my guide. I will be my own client and of course my fiance also will be considered a client too, although he is not as demanding a client as I am!
Using a PR plan as my guide makes things easy and clear. I have my goal: To have an amazing wedding! I have set measurable objectives including booking a ceremony and reception site by the end of July, finding a photographer by September and setting up a engagement shoot, and booking a band to play at the wedding. To meet these objectives I have set clear tactics and activities that go with each tactic.
Just like in a PR plan, I have a target audience AKA my guest list. These audiences are split into categories: family, friends, colleagues. I also have a budget I must adhere to and a strict timeline. All of the elements of a PR plan successfully translate into my “wedding plan.”
Ask me in a year how it all goes, but from where I’m standing my training in PR has come in handy as I embark on planning the most special event of my lifetime so far!
Do you use PR as a guide for other things in your life?
Monday, July 12, 2010
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